Strategic Management Essay Example | Topics and Well Written Essays - 3000 words - 4

Strategic Management - Essay Example This paper discusses the relevance of strategic management and its implications particularly to the hospitality industry. Strategic management is the process of specifying an organizations objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity, usually performed by the companys top leaders particularly the Chief Executive Officer (CEO) and executive team. It provides an overall direction to the whole organization. An organization’s strategy must be best suited for its resources, circumstances, and to achieve its objectives. The process involves matching the companys strategic advantages to the business environment the organization faces. One aim of an overall corporate strategy is to put the organization into a position to carry out its mission effectively and efficiently. A good corporate strategy should integrate an organization’s goals, policies, and action sequences (tactics) into a cohesive whole (Wikipedia, 2006). â€Å"There are a few major forces driving change in the remote and immediate environments of the organization. These forces are often referred to as trends, create opportunities and pose threats to the firm. They shape and force change in both predictable and unpredictable patterns. Hence the success often comes from the choice of competitive methods used by the firm to take advantage of the threats and opportunities in the business environment. These methods should also provide the firm with sustainable competitive advantage. Above all the most important area of management in an organization is the effective and efficient allocation of the firm’s resources.† (Olsen, et al. 1998). Corporate strategy can be described as an organizations sense of purpose - a guiding purpose or policy, a focus/mission statement, even a philosophy,

Trident Submarine Case Study Essay Example for Free

Trident Submarine Case Study Essay In the fall of 1971, as President Nixon was attempting to convince The Soviet Union to include submarines and ballistic missiles in the Strategic Arms Limitation Talks (SALT), the US Navy was planning on introducing a new class of submarines called the Trident. The Trident submarines were to succeed the Polaris submarines, which was developed in the 1950s. The Trident submarines were not only physically larger than the Polaris submarines, they also possessed revolutionary propulsion components and weaponry. If the US could successfully launch the Trident program, Nixon felt it would generate progress in SALT by demonstrating the United States’ commitment to strategic submarines and missiles. However, if the Trident program was unable to deliver, Nixon would consider revamping the Polaris class, which could halt the Trident program indefinitely. In response to Nixon’s focus on the United States’ submarine capabilities, the Navy declared that they could assemble a Trident submarine just as quickly as building a Polaris. These bold claims introduced additional pressure on the people behind the Trident program, as the estimated build time had now been reduced. The updated time frame also shifted the discussion to the type of contract the Navy would use when dealing with contractors on the Trident. Instead of designing the contract to distribute risk equally and promote easy management, the Navy now needed a contract that would guarantee delivery of the first submarine within six years and would include strict controls over the project. The contract discussion quickly turned into a debate between the supporters for cost-reimbursement and fixed price contracts. A fixed price contract holds the contractor responsible for delivering a product that meets all of the performance specifications for an agreed price. A cost-reimbursement contract means that a contractor attempts to meet the customer’s performance, time, and cost requirements and will be reimbursed for the cost of the project. Both fixed-cost and cost-reimbursement contracts can be crafted in multiple forms. However, the Navy traditionally used fixed-cost contracts for products with known build times and little development effort. Cost-reimbursement contracts were typically used in first time development projects, where the time and costs could not be accurately estimated. The Navy has a history of using cost-reimbursement contracts on the first or lead ship and then using a fixed-cost contract for any additional ships. While the rationale behind using a cost-reimbursement contract on the lead ship in a class is understandable, I believe the Navy would benefit more from a fixed-cost contract in this situation. More specifically, by taking into account the shortened time frame, strict management requirements, and the desire to protect the government’s interests, I believe the Navy should use a Fixed Price Incentive (FPI) contract. A FPI contract establishes a final contract price that includes a target cost plus a profit adjustment. FPI contracts can use a formula to calculate the final cost allowing for an adjustment in profit if the cost and schedule changes. An FPI contract also contains a negative fee feature, which can be applied to adjust the profit of the contractor if the final cost or schedule exceeds the target cost or schedule. I believe the FPI is applicable because there is not enough information to set a firm target cost for the work, but there is enough information to establish initial target cost, initial target profit, and an initial profit adjustment formula. Moving forward after the lead ship is developed, the Navy can negotiate a firm-fixed-price contract when the actual cost is better defined. However, the fact remains that the Trident submarine is a new ship, and the shipbuilders could be faced with unrealized production challenges, such as mirror welds, which could slow down the build time and increase labor costs. These types of unexpected costs are the basis for the cost-reimbursement contract approach and remain a risk within every fixed cost contract. Fixed cost contracts also run the risk of reducing the quality of work in favor of remaining under budget. Considering the risks associated with a fixed-cost contract, I still believe that a fixed-cost contract in this situation will be more successful. It will allow the Navy to strictly enforce the contract, which will appease Admiral Rockover and bolster confidence in the House and Senate. The incentive portion of the contract is intended to ensure that the shipbuilders devote adequate time and resources to the Trident project as it directly impacts their profits. I also believe that risk associated with high development related costs is reduced by having the propulsion and weapons delivered to the shipbuilders as government furnished equipment (GFE), which are prefabricated systems that just require installation. The shipbuilders are experts in building submarines, so while the Trident ships will be larger the real development costs have already been experienced when creating the GFEs, so unexpected spikes in cost should be avoided.

Qualities And Philosophy Of Leadership In Nursing

Qualities And Philosophy Of Leadership In Nursing The first quality of a good leader is that he has passion for the craft and challenges me to be the best that I can be at whatever I am going to do. If things are made easy or handed to you, you wont work as hard to accomplish it. You are already aware of the outcome and it is always in your favor. A good leader challenges your highest level of your ability and always expects the best from you. He wants you to put your best foot forward and rewards you when you have done your best. A good leader always sets a good example because he leads by example. If your leader is unprepared, unmotivated, has no confidence and has lost his passion then you will be the same way. Your leader always needs to be #1 because he wants the same determination from you. A good leader finds ways to keep his team motivated and you will always benefit from his experience. A good leader always offers a complete explanation of the job to be done. He always offer clear and consice directions so that you will do a great job the first time. A good leader always wants his team to be successful with every task because that reflects back to him. Some of the traits of a good leader are that he is always visible. In order to provide strong leadership he needs to have a strong visual presence with the workers. They need to see him in the middle of a task working along side them getting the job done. He needs to be available for questions, comments and just general discussions. He needs to always be in the forefront so that the followers can have him at their disposal when needed. Another trait is that a good leader always needs to be consistant. Dont be a bully one day and try to be friends with your followers the nest day. Changing styles only confuses the followers. . Stick with one style of leadership. Those who look to you for leadership must know what to expect, that is consistency on a daily basis. Also, make decisions consistently. It is so important not to let your personal feelings cloud your decisions. Stay focused on the situation or issue, not on any one particular person. Many times we are more connected with some workers than others. Never let the work relationships change your response. Treat all employees equally and with the same amount of fairness. Always treat employees with the same amount of respect, showing favoritism makes you a terrible leader. Enforce the rules fairly. Try to always include employees in finding better solutions to problems. A good trait of the leader is to ask open ended questions, asking questions is always a great conversation starter. When you include your followers it always makes them feel like an important part of the team. Always encourage suggestions for improvement and changes that will set your team apart. The leader improves the team by listening to them, discussing and challenging their skills and complementing on a job well done. Set the tone for the work environment. An optimistic attitude from a leader can excite and motivate the team to always do the best job they can do. Confidence is contagious; so is having none. Employees feed off the tone that leaders set. A good leader is an encourager and always says well done or thank you when the job is finished. Many times leaders make mistakes, they are human beings just like everyone else. They arent perfect and will make many mistakes. But a good leader says, I made a mistake. Every team member will have more respect for the leader if they are always open and honest about all events. Honesty is always and forever the best policy. Leaders make the mistakes of sometimes putting business before people. Being insensitive and having a I am the king attitude, recognizing the outcome when it is good and not the people who do the work. My preceptor Mrs. McKenzie is a wonderful leader. She is always ready to teach you something new and has the confidence that I will do a good job. She is a good leader because she doesnt have the Im the teacher, youre the student attitude. She is always open to suggestion and the many questions that I have for her each and every time I am in clinic. When there is a code or another stressful situation she never looses her cool. She is full of useful information for both myself and the doctor. Ms Angela who is the charge nurse that is over the ER, now when I first met her she seemed cold and stuffy but once you see her in action she wants the students to be involved in all aspects of patient care. She even informs the MD on duty that they have a student and makes sure you are in the middle of everything that come thru the ER. The positive traits I noticed on my clinical rotation is that all the floors I have been on are all about team work. When a new patient comes in no matter whos patient it is all the nurse converge on the room and make sure the core nurse has all she needs. One nurse starts the IV, one nurse disrobes the patient, one nurse applies the ECG leads and the other starts the initial assessment along with the vital signs. As the student if you dont move fast you will miss out on everything. Students needs positive roles models and positive feedback to make sure that what they see in their nursing rotations make them a good nurse throughout your entire career. Many things make you a reliable nurse but I believe proper training and education plays a large role in being able to perform effectively, thus increasing reliability. The negative traits that I have observed is that some nurses dont want to have a student or a oriente for that matter. They forget that at one time they were a student or a new nurse on the job. They just want to have less intereference as possible to make their day go by. You are not allowed to ask them any questions or be in their patients room. I observed nurse not always using the proper techniques for different duties around the hospital. They are not washing their hands between patients, they arent using sterile technique when necessary and sometimes just over looking hospital protocol all together. The one negative trait that I will never possess is that I will never be a nurse because of the pay, I will always be the kind of nurse that loves nursing and that is why I do it everyday. I will never forget where I came from and treat someone like they are less than me because they work in a different area than me. I will never be the type of nurse that speaks negatively about a MD or a nurse in front of the patient or anyone else for that matter. More than likely I am a transformational leader. I work well with others, I have been trained and highly motivated with everything I do. I love to see people do well under the title that they work. I always try to be a good example and promote nothing but positive attitudes in the work place. I provide the guidelines and would allow the employees to do what they do. I like this style because it utilizes the skills that you know your employees already have, it makes them into their own leaders. My peers come to me for advice on a daily basis because they know that I really have a No-nonsense attitude when I am working towards something. I offer strong but friendly words of advice and never sugar coat anything to them. When a plan needs to be made normally I am the one who implements the stages. To my friends I am a strong leader because I get it done and take no excuses. Now will that make me a good RN? I hope so, but time will tell. A RN has to be a strong selfless leader who never turns down a challenge unless it is unsafe for the patients. Always ready to give the right information when needed and always learning new things everyday. How was your day as team leader? As a team leader, it wasnt anything different for me. I had a job to do and got it done in the safest, quickest manner it could be done. What is a true team leader? As stated by Wikipedia ,A team leader or team lead is someone (or in certain cases there may be multiple team leaders) who provides guidance, instruction, direction, leadership to a group of other individuals (the team) for the purpose of achieving a key result or group of aligned results. The team lead reports to a project manager (overseeing several teams). The team leader monitors the quantitative and qualitative result that is to be achieved. The leader works with the team membership The nursing profession is no different than any other profession when it come to leadership. Leadership is critical to managing patients toward optimal clinical outcomes. Changing patterns of care delivery and constrained resources require nursing leaders to be responsive, demonstrate flexibility, and hold what Kantor describes as the C skills: know the concepts and principles of leadership, demonstrate competence in the role of leader, and make the interpersonal connections needed to be successful in the role. 1 Mergers, flattened organizational structures, and increased spans of control have resulted in heightened nurse executive role expectations. The literature reflects the call for extraordinary nursing leadership, with articles describing the importance of leaders incorporating multiple theories into practice, including transformational leadership, organizational empowerment, and care-centered governance. What did you learn? What is your personal philosophy of leadership? I believe that nursing is a profession when using the criteria that Pavalko used to define the eight dimensions of a profession. I plan to show that nursing has relevance to social values, education, self-motivation, a code of ethics, commitment to life long work, a theoretical framework, and that there is a common identity. Additionally, I will discuss how the ADN prepared professional nurse has many roles, such as a caregiver, teacher, advocate, manager, colleague, and expert. It is my opinion nursing is a remarkably rewarding profession that consists of various obstacles that are triumphed over in order to pave the way for a rewarding and honorable future. There are many significant achievements accomplished by nurses in todays society including the values instilled in our social lives, as well as the education attained by individuals in order to seize the ability to give great care to the community. I believe it takes a unique type of person with a great deal of motivation and ambition to be capable of performing as a caretaker for others. It is crucial to believe in what you are doing by always using superior judgment, and by following the Code of Ethics in each decision you make in your working institution or at home with friends and family. Using the term Career in regards to nursing seems to be an understatement of my outlook on this astounding health care position, I have always considered this opportunity as a permanent gratifying commitment not on ly to myself, but to all of those whom rely on my specialized training and care for their well being. Although maybe not suitable for each person, nursing is a profession of choice for general public to apply themselves to if they so desire. There are numerous different regulations and system policies the nurses adhere to in order to maintain safety and quality care for all people. I believe nursing colleagues may be able to unite as one group with the same values in their trade in order to work harder on leading by example, and following each others strategies as well; furthermore, overcoming the obstacles of modern day traditional standards and excelling beyond the current generations outlook of the nursing profession. Nursing leadership and management is crucial in the foundation of nursing care. There is a direct correlation between leadership and quality of care. Poor nursing leadership leads to poor patient outcome and, inversely, good nursing leadership leads to excellent patient outcomes. I believe that a profession has a commitment to a lifelong work because you get involved in your establishment. It is very hard for me to think of leaving the nursing field, or the hospital I work in now, because there are so many people relying on me for my knowledge of this hospital. I have grown attached to those I work for and with. The rules of this hospital differ from others and after familiarizing myself in such depth here I could not just leave in hopes of finding another place to be so comfortable or appreciated. However, in todays generation many nurses do not feel the same way. There are many nurses that choose to work short term in one hospital and then leave to work in another facility. Due to this constant battle for hospitals and other health care provider facilities to keep continuous adequate nursing staff, the United States has had to find other means of populating our health care systems. For instance, According to the American Hospital Association, 17% of hospita ls recruit from abroad to fill nursing vacancies. New Trends in foreign Nurse Recruitment, Texas Nursing Voice, April, May, June 2008.

diz ish onli fer yOo babe... :: essays research papers

Alexander Hamilton was a man of vision as well as economic genius. While he was Americas Secretary of Treasury, he wrote three major reports to Congress. These included: Report Relative to a Provision for the Support of Public Credit, The Reports on Public Credit II, and The Report on Manufacturers. His views expressed in these three reports laid the foundation upon which the economic success of modern day America was built. Although many of his policies have since been tweaked modified or re-named, the fundamental ideas he expressed have been consistent throughout. The amazing staying power of Alexander Hamilton's economic policies and the success that they have produced are clearly evident in today's modern economy. One of the most profound things about the visionary economic policies of Hamilton is that they not only solved the immediate problems facing the United States, but they also accounted for many of the challenges that the United States would be forced to contend with in the distant future.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  When George Washington first appointed Alexander Hamilton Secretary of Treasury, the most pressing issue was the payment of the debt acquired while financing the Revolution. He tackled this issue in his first report to Congress entitled: the Report Relative to a Provision for the Support of Public Credit. ?It is agreed on all hands, that part of the debt that has been contracted abroad, and is denominated the foreign debt, ought to be provided for, according to the precise terms of the contracts relating to it. The discussions, which can arise, therefore, will have reference essentially to the domestic part of it, or that there is not the same unanimity of sentiment on this part, as on the other.   Ã‚  Ã‚  Ã‚  Ã‚  The Secretary has too much deference for the opinions of every part of the community, not to have observed one, which has, more than once, made its appearance in the public prints.... It involves this question, whether discrimination ought not to be made between original holders of public securities, and the present possessors, by purchase. Those who advocate a discrimination are for making full provision for the securities of the former, at their nominal value; but contend, that the latter ought to receive no more than the cost to them, and the interest: And the idea is sometimes suggested of making good the difference to the primitive possessor....   Ã‚  Ã‚  Ã‚  Ã‚  The Secretary, after the most mature reflection on the force of this argument, is induced reject the doctrine it contains.

Effects of Shopping Addiction

Effects of Shopping Addiction Shopping is a necessary part of life. We shop for food, clothing, cars, homes, or anything that may be a necessity to survive. If shopping is necessary, how can it also be an addiction? The answer is the same as with other addictions. According to Wikipedia, addiction is the continued use of a mood altering substance or behavior despite adverse dependency consequences or a neurological impairment leading to such behaviors. Oniomania, which is a Greek word meaning â€Å"for sale† is the technical term for the compulsive desire to shop, more commonly referred to as shopping addiction.Shopping addiction may be considered an impulse control disorder, an obsessive compulsive disorder, a bipolar disorder, or even a clinical addiction. Due to recent research it is now being compared to alcoholism, eating disorders and drug abuse. There is growing evidence that it is a significant and worsening problem with serious consequences both emotional and financia l. Shopping addiction is initially triggered by a mild need to feel special and less lonely. The failure of excessive shopping to actually fulfill these needs often lead to a vicious cycle of escalation.This then causes the person to experience the highs and lows associated with other addictions. The high of the shopping may be followed by a sense of disappointment, and of guilt, precipitating a further cycle of impulse buying in the quest for a sense of special identity. Now that the addicted person is increasingly feeling negative emotions like anger and stress, they attempt to self medicate through further shopping, followed again by regret or depression once they return home, which leads to an urge for another shopping spree.This person is now an addict and shopping is the drug of choice. The consequences of shopping addiction can be devastating, with marriages, longterm relationships, and jobs. Other consequences are financial which can include ruined credit history, theft and bankruptcy or extreme debt. The emotional effects range from anxiety due to stress that can also result to physical health problems and ruined relationships, or even suicide. Research has shown that compulsive shoppers and spenders also suffer from mood disorders, substance abuse or eating disorders.According to Elizabeth Hartney, â€Å"People with compulsive shopping addiction often have concurrent substance and or behavioral addiction problems, or â€Å"cross over† to other addictions at some point in their lives. Studies show that alcohol problems occur in 28% to 46% of compulsive buyers; other substance use disorders occur in 13% to 20% of compulsive shoppers; paraphilias and sex addictions occur in 10% to 13% of compulsive shoppers; and pathological gambling occurs in 5% to 20% of compulsive shoppers. â€Å"Impairment in relationships may occur as a result of excessive spending and efforts to cover up debt or purchases. Persons who engage in compulsive shopping or spen ding may become pre-occupied with that behavior and spend less and less time with important people in their lives. It is also common for an addict to begin lying and hiding their purchases from their family and keeping their spending to themselves. Relationships often suffer as friends are not repaid, spouses and family members are not repaid, and necessary home bills can not be paid.Family members do without because of the shopping addict's out of control use of money, which in turn puts a strain on their relationship. The trust between the addict and members of the family is often lost and this causes the addict to exclude themselves which increases the urge to fulfill the void. The anxiety or depression experienced may result in the interference of work and other social activity. Financial problems may occur if money is burrowed or there is excessive use of credit to make purchases. Most addict's find themselves in deep financial debt due to compulsive spending.They then are put into situations where there debt has become overwhelming and put them in dire restraints, leaving them unable to pay off bank loans, school fees, mortgages and other overhead costs. Many addicts lose their jobs due to the fact that they are unable to fulfill their duties. In the case of a shopping addict, they may steal from their employer which results in them being fired. Shopping addiction can also have an effect on students. If a student is suffering from shopping addiction, their level of concentration decreases and their grades suffer.The student becomes less motivated because they become fixated on their addiction to shop. There is also the risk of the student stealing from classmates or school property to support their addiction. This in turn can tarnish friendships and result in the student becoming expelled from school. According to Andrea Allen, â€Å"The creation of a condition such as compulsive buying might be associated with controversy and criticized by some as crea ting a trivial disorder; â€Å"medicalizing† a â€Å"moral† problem or creating a new disorder in order to sell more pharmaceuticals. Many people still classify compulsive shopping to not be an â€Å"addiction† which makes it a controversial topic. Some think it is an excuse for people to label their moral problem as a disorder. Some think that doctors may be trying to make it a medical disorder to sell medication to consumers believed to be suffering from such a disorder. Truth is almost anything can become an addiction, once it is something that gives you a physical or mental high and you become dependent on that feeling to fill voids and function from day to day.

Youth Justice essays

Youth Justice essays Juvenile delinquency has become a major issue in modern society, causing our society to revisit the foundations of our current juvenile justice, system, and thereby search for a new understanding of the motivations behind juvenile crime. Today's juvenile court system was built on the assumption that juvenile offenders needed to be rehabilitated, helped and assisted in order to escape the life of crime that often encircles the inner city streets. Juvenile offenders were conceptualized as a special case of criminals for any of the following reasons, or more creatively put together by juvenile lawyers, a victim of all these societal Juvenile offenders are considered to not possess the moral capacity to understand the depth of their crimes. They are victims of the social conditions of the neighborhoods which They are likely to outgrow' their criminal behavior. If placed with the adult criminal population they would have little chance of developing into proactive members of society. Based on these assumptions, the juvenile justice system has focused on the care and rehabilitation of the child rather than on punishment and incapacitation. However, a system which treats criminal as victims looses much of its ability to deter crime. Consequently the juvenile justice system has lost much of its impact, and perceived effectiveness. The changing nature of juvenile crime has also placed challenges in front of a system which is struggling to redefine its role in the criminal justice This paradigm has its roots in the Child Saver movement which arose at the end of the 19th century. Self proclaimed humanists, and reformers, the child savers were "dedicated to rescuing those who were less fortunately placed in the social order. Their concern for purity', salvation,' innocence,' corruption,' and protection'...

Definition and Examples of Target Domain in Metaphor

Definition and Examples of Target Domain in Metaphor In a conceptual metaphor, the target domain is the  quality or experience described by or identified with  the source domain. Also known as the  image recipient. In Introducing Metaphor (2006), Knowles and Moon note that conceptual metaphors equate two concept areas, as in ARGUMENT IS WAR. The term source domain is used for the concept area from which the metaphor is drawn: here, WAR. Target domain is used for the concept area to which the metaphor is applied: here, ARGUMENT. The terms target and source were introduced by George  Lakoff and Mark Johnson  in Metaphors We Live By (1980).  Although the more traditional terms tenor and vehicle (I.A. Richards, 1936)  are roughly equivalent to target domain and source domain, respectively, the traditional terms fail to emphasize the interaction between the two domains.  Ã‚  As  William P. Brown points out, The  terms target domain and source domain  not only acknowledge a certain parity of import between the metaphor and its referent but they also illustrate more precisely the dynamic that occurs when something is referenced metaphorically- a superimposing or unilateral mapping of one domain on another (Psalms, 2010). See Examples and Observations below. Also see: Cognitive LinguisticsConceptual BlendingConceptual DomainMetaphorical ClusterTenorWhat Is a Metaphor? Examples and Observations The Two Domains The two domains that participate in conceptual metaphor have special names. The conceptual domain from which we draw metaphorical expressions to understand another conceptual domain is called source domain, while the conceptual domain that is understood this way is the target domain. Thus, life, arguments, love, theory,  ideas, social organizations, and others are target domains, while journeys, war, buildings, food, plants, and others are source domains. The target domain is the domain we try to understand through the use of the source domain. - Zoltan Kovecses, Metaphor: A Practical Introduction. Oxford University Press, 2001   ​Target and Source Domains in LOVE IS A JOURNEY Metaphorical concepts fulfill all their functions . . . through a network of metaphorical expressions. . . . [T]ake the following example: Conceptual metaphor:LOVE IS A JOURNEYMetaphorical expressions:this relationship is foundering,we are going nowhere,this relationship is a dead-end street,we are at a crossroads, etc. . . . Metaphors connect two conceptual domains: the target domain and the source domain. In the course of metaphorical processes the source domain corresponds to the target domain; in other words, there is a mapping or a projection between the source domain and the target domain. The target domain X is understood in terms of the source domain Y. For example, in the case of the metaphorical concept mentioned above, LOVE is the target domain whereas JOURNEY is the source domain. Whenever JOURNEY is mapped onto LOVE, the two domains correspond to each other in a way which enables us to interpret LOVE as a JOURNEY. - Andrs Kertà ©sz, Cognitive Semantics and Scientific Knowledge. John Benjamins, 2004Mappings -  The term mapping  comes from the nomenclature of mathematics. Its application in metaphor research basically means that features from a  source domain (e.g. OBJECTS) are mapped onto a target domain (e.g. IDEAS). The term metaphorical expression refers to the surface realization of such a cross-domain mapping which is virtually what the term metaphor used to refer to (Lakoff 1993:203).(Markus Tendahl, A Hybrid Theory of Metaphor. Palgrave Macmillan, 2009)  Ã‚  Ã‚  It is possible for two different parts of a sentence to make use of two distinct metaphorical mappings at once. Consider a phrase like, within the coming weeks. Here, within makes use of the metaphor of time as a stationary landscape which has extension and bounded regions, whereas coming makes use of the metaphor of times as moving objects. This is possible because the two metaphors for time pick out different aspects of the target domain.(George Lakoff, The Contemporary Theory of Metaphor, Metaphor and Thought, ed. by A. Ortony. Cambridge University  Press, 1993)