United States Southern Command ( Southcom ) Essay - 930 Words

United States Southern Command (SOUTHCOM) has been working to build regional and interagency partnerships to ensure the continued stability of the Western Hemisphere and the forward defense of the U.S. homeland for more than fifty years. U.S. Southern Command is responsible to the Secretary of Defense and the President of the United States for national security interests through roughly one half of this hemisphere – 31 countries, 16 dependencies and areas of special sovereignty, and approximately four hundred and sixty million people. SOUTHCOM’s area of responsibility includes the land mass of Latin America south of Mexico; the waters adjacent to Central and South America; and the Caribbean Sea. (United States Southern Commamd n.d.) SOUTHCOM priorities are: (1) Countering Transnational Organized Crime; (2) Counterterrorism; (3) Building Partner Capacity; (4) Contingency Response; (5) Detainee Operations. SOUTHCOM missions are carried out by its component commands: (1) U.S. Army South; (2) 12th Air Force (AF South); (3) U.S. Marine Corps Forces South; (4) U.S. Naval Forces Southern Command; (5) Special Operations Command South; (6) Joint Task Force Bravo, Soto Cano Air Base; (7) Joint Task Force Guantanamo; and (8) Joint Interagency Task Force South. (114th Congress Senate Armed Services Committee 2016) While SOUTHCOM and local counties working towards cooperating on an equal basis, sharing best practices in the region can produce much greater transitory effects inShow MoreRelatedNur Misuari – Founding Leader and Chairman of the Central Committee of the Moro National Liberation Front (Mnlf)5464 Words   |  22 PagesMuslim (which later was changed to Mindanao) Independence Movement (MIM), that sought to form a state comprising the contiguous southern portion of the Philippine Archipelago. Its manifesto accused the Philippine government of pursuing a policy of â€Å"extermination† of the Muslims and made â€Å"manifest to the whole world its desire to secede from the Republic of the Philippines, in order to establish an Islamic State.† Nur Misuari, who was then an organizer and moving spirit of the Philippine Muslim NationalistRead MoreRp-Us Visiting Forces Agreement12890 Words   |  52 PagesINTRODUCTION The United States and the Republic of the Philippines maintain close ties based upon the U.S.- Philippines Mutual Defense Treaty, the period of U.S. colonization, common strategic and economic interests, and shared democratic values. The United States long maintained sizable naval and air forces bases in the country. Although the Philippine Senate voted against U.S. wishes to close American military installations in 1992, bilateral security cooperation resumed following territorial

Inbound Marketing - 1193 Words

uHubSpot: Inbound Marketing and Web 2.0 By Ashna Bali 1) According to HubSpot, the rules of marketing have changed in the sense of the way that businesses approach or reach out to their customers. HubSpot believes in tapping into technology and Internet for marketing businesses and products by using Web 2.0 tools and methods such as blogging software, social media and search engine optimization. The CEO of HubSpot, Brian Halligan, believes that the traditional â€Å"outward† methods of marketing are seen by potential customers as an interruption in their lives (For example, advertisements on TV while watching your favorite show) and society is getting better at blocking out such interruptions. Therefore, the impact of such marketing is†¦show more content†¦However, the Small Business Owners have a higher churn rate and derive much of their value from HubSpot in the first few months as a customer and tend to cancel their subscription after that. Therefore, they are not long-term customers for HubSpot. CLV Calculation | OO | MM | B2B | B2C | Churn rate | 4.3% | 3.2% | 3.3% | 6% | Consumer lifetime in months | 23.26 | 31.25 | 30.3 | 16.67 | Acquisition Cost | 1000 | 5000 | - | - | Monthly profit | $250 | $500 | | | Customer lifetime value | $4815 | $10625 | | | After calculating the CLV we can clearly see that the value of the Marketing Professional Customer ($10625) is more than double that of the Small Business Owner customer ($4815) and therefore HubSpot should prioritize their marketing efforts towards the marketing professionals. Even though the acquisition cost of the Marketing Professional customer is pretty high, their churn rate is quite low and their Customer Lifetime Value (CLV) is very high which makes them more valuable in the end. Also B2B customers derive more value from Inbound marketing as compared to B2C customers. Also, they have a lower churn rate. So, HubSpot should definitely use more resources towards and pay more attention to B2B and MM customers . 3) Yes, according to me HubSpot should continue to practice what they preach and engage in inbound marketing alone. How can theyShow MoreRelatedInbound Marketing6115 Words   |  25 Pages9-509-049 REV: MAY 28, 2009 THOMAS STEENBURGH JILL AVERY NASEEM DAHOD HubSpot: Inbound Marketing and Web 2.0 None of [the old rules of marketing] are true anymore. The Web has transformed the rules, and you must transform your marketing to make the most of the Web-enabled marketplace of ideas. — David Meerman Scott, author of The New Rules of Marketing and PR Business was good at HubSpot. Founders Brian Halligan and Dharmesh Shah were thrilled with the progress their young company had madeRead MoreOutbound Marketing And Inbound Marketing1362 Words   |  6 Pagesoutbound marketing and inbound marketing. 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To achieve the company’s goals of growth acceleration and maximum profit, HubSpot realizes they need to overcome a few challenges inbound marketing presents. Read MoreHubspot: Inbound Marketing and Web 2.01330 Words   |  6 PagesCase 3: HubSpot: Inbound Marketing and Web 2.0 HubSpot is a dynamic and promising startup that has recently reached its 1,000 customer milestone. The company, led by founders Brian Halligan and Dharmesh Shah, offers an intuitive and easy-to-use marketing software that acts as a tool for customers to spearhead their ‘inbound marketing’ campaigns. The company is an evangelist of ‘inbound marketing’ where companies try to pull prospective customers toward a business and its products through the useRead MoreProtecting Your Reputation Through Inbound Marketing910 Words   |  4 PagesProtecting your Reputation through Inbound Marketing As a business, your reputation is one of the most important things that you have. 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The Significance Of The Philadelphia Convention Free Essays

Despite its comparatively condensed existence, America has swiftly scaled the summit of world power. This could not have been accomplished without the written constitution that was drawn up at the legendary Philadelphia convention. The convention was a secretive gathering, which brought together representatives of twelve of the thirteen states for the â€Å"sole and express purpose of revising the articles of confederation†. We will write a custom essay sample on The Significance Of The Philadelphia Convention or any similar topic only for you Order Now It began in May 1787, having been proposed the previous year at an assembly in which five states took part. Fifty-five state representatives took part, although there were rarely more than thirty-five at any one session. It was held in the State House at Philadelphia; â€Å"the city of brotherly love†, an appropriate location for the establishment of the new America. The delegates worked in small groups, six days a week, five to six hours a day, under the experienced gaze of presiding officer George Washington. After four months of exhausting talks, the delegates emerged having drawn up a completely rewritten constitution that now required ratification from nine states to come into effect. Removal of British rule had left America without an effective government. Although the articles of confederation had been devised to replace the British government in America, they were â€Å"nothing more than a treaty of amity, of commerce and of alliance between independent and sovereign states. It was soon apparent that the articles were unable to adequately overcome the problems that arose. Many leading figures became anxious over this issue and the need for reconsideration ensued. The convention acknowledged this and allowed the opportunity for the most prominent figures in America to rectify the predicament. In early post-independent America, many unforeseen difficulties had occurred. Disputes over trade routes and in particular war debt repayment had materialised due to separate state government. Between 1785 and 1786 seven states had issued paper money, which quickly became worthless, to repay their debts. In certain states, creditors were even compelled to accept the paper money. The central government had to rely on state generosity for its funds and authority, and a unanimous vote if key decisions were to be passed, which did not function satisfactorily due to self-interest. This rendered America as a mere collection of isolated states, vulnerable to attack by natives or rival colonists. The disjointed effort of states to solve their individual problems was becoming worryingly uncoordinated. The short-term trigger of Shays†s rebellion embodied these flaws. Massachusetts had raised taxes to repay its debts, and this hit the poor (who were already struggling in the aftermath of the war of independence) hard. Daniel Shays†s, a discontented war veteran turned farmer, led a mob consisting of over one thousand equally dissatisfied farmers in an assault on the Springfield armoury. Although easy put down, the incident had caused widespread concern over America†s weaknesses, resulting in the necessity for the convention and the changes it would incur. America†s problems in the mid 1780†³s stemmed from an inadequate central government. Due to a lack of control over states and individuals, congress was incapable to regulate America†s economy sufficiently, neither was it empowered to effectively defend not only its territory but also the rights of the individual. Thus the convention was significant as it intended to address the causes of these problems, not the symptoms. Thomas Jefferson, though absent from the convention serving as an envoy to France, played his part. He famously assigned the description â€Å"an assembly of demi-gods† to the gathering. Although this may not have been entirely appropriate, the delegates were certainly formidable; among their number such legends as Franklin, Hamilton, Madison and Washington were to be found. The extensive reputations and abilities of these men are tribute to the importance and prominence of the convention. The collective qualities of the convention also included diversity; there were federalists and anti-federalists, speakers and listeners, idealists and realists. Most of the delegates were comparatively young like James Madison; the average age was forty-four, but there remained ample room for experience in the form of Benjamin Franklin among others. George Washington played a substantial role at the convention. Being revered Commander-in-Chief of the victorious American army during the war of independence augmented his already impressive national stature. He commanded colossal respect over his fellow Americans, demonstrated by his immediate and unanimous election as presiding officer at the convention. He applied this influence wisely, quickly settling disputes and safeguarding America†s best interests while maintaining the atmosphere of goodwill. As a fledgling nation, divided into states and possessing only a loose political system, America was in need of a formal and comprehensive but flexible and durable document under which it was to be run. The convention recognised this fact and accordingly created the Constitution of the United States. The constitution compromised the authority of state and federal governments; for every branch of federal government there was a corresponding arm of each states† government. The constitution also handed supreme power to the central government; the right of individual states to make treaties, coin money, declare war or maintain an army and it required approval from the federal government over regulation of trade. Federal law took precedence, and congress now had sufficient power over taxes, defence, commerce and legislation. The supreme federal court also had the power to overrule the decisions made by state judiciaries, although states still retained everyday management of their legal systems. Although the federal government now had supreme power and authority over important areas such as defence, it was generally perceived that the states would be predominant in organising and managing themselves, albeit under the supervision of the federal government. It was also necessary to compromise over the issue of state representation. To satisfy both larger and smaller states, the house of representatives was to be based upon a system of proportional representation while each state would be equally represented in the senate. These concessions were acceptable to both small states such as New Jersey and larger states like Virginia and thus one of the most frequently debated issues of the convention was settled. The constitution created a sufficiently robust federal government that was now able to rectify the previous difficulties over taxes, debts, security, law and the economy. Although the American system was now comparatively democratic, it was not excessively so; only one-in-six adult males could vote so the fears of democracy arriving too abruptly were allayed. Both state and federal governments were to be deftly balanced. Each branch of government was responsible for regulating the others and could never possess a dominance of authority. For example, the president could make most key decisions, but could be overruled by the senate if the vote was adequate. He possessed much authority but due to the democratic method by which he was elected, it was unlikely that he would abuse it and congress were able to remove him if it proved necessary. Thus the constitution was also engineered to avoid its abuse and ensure that no section of America†s government could grow too powerful. America†s future as a viable nation hung in the balance following its political severance from Britain. Its governmental system was previously untried and thus susceptible to defects. The situation in the North American continent was potentially a very difficult one. There were huge expanses of land mainly to the east still under contention from Indians, the French and the Spanish. Europe was undergoing a great many changes; consequently America†s links with Europe would possibly be compromised. Thus America needed a strong position with which to confront forthcoming problems, and the new constitution provided this. How to cite The Significance Of The Philadelphia Convention, Essay examples

Information Security Privacy Issues in Cloud Computing

Question: Discuss about theInformation Security for Privacy Issues in Cloud Computing. Answer: Brief Supportive Description about Future Generation Computer System According to the context of the report the chosen topic for analysing the impact of the information security system is: security and privacy issues in cloud computing. In contrast with this topic, this report is elaborating the review of one article: Future Generation Computer System. Challenges In contrast with the issues of security within cloud computing characteristics of singular infrastructure of cloud base there are several distinguishable security threats and challenged involved within the system (Beloglazovet al. 2012). These are mainly concerned with the software, hardware and data resources. These challenges introduced by cloud computing should be resolved in order to get an effective and secured system set up. Problems There are three core areas to be concerned about: security of hardware, software and data. Security perspectives of these three are discussed with respect to the virtual level, application level and physical level (Zissis and Lekkas 2012). These are not secured enough with the cloud computing base as there are several security issues within the system. These problems are discussed as follows: Level Service level Users Security requirements Threats Application level SaaS End client sends signal to the cloud provider who is accountable for that usages of the cloud Privacy set up in multitenant environment Data protection Software security Interception Interruption of data Privacy breaches Session hijacking Virtual level PaaS Developer is the user here. The moderator applies for deploying the software Access control Security of the applications Security of data Modification of the software Interrupt detection of software Impersonation Physical level Physical Datacenter Owners are user here Network protection Reliability of the hardware Protection of the network resources DDOS Flooding of the connection Theft of the hardware Natural disasters Figure 1: Categorization of threats in cloud computing (Source: Garg et al. 2013, pp-1012) Relevant Technologies There are several technologies as well as service models within cloud-based system. These are: SaaS, IaaS, PaaS, big data analytics, Disaster recovery technologies etc. In case of IaaS, the consumer has control over the operating system and storage (Dinhet al. 2013). In case of PaaS, the consumer has the capability to deploy into the cloud base. In case of SaaS, the consumer can use the providers application. Applications of the Technologies IaaS allows the automated deployment of servers. PaaS allows increment of developer productivity ad SaaS replaces tradition on- device software and the application of other technologies are discussed as follows: IaaS and PaaS: The option of using IaaS based cloud model the companies can safe a huge amount of money on pay- per- use policy (Garget al. 2013). This can helps in managing the IT infrastructure. In case of the PaaS, it also helps to reduce the time used for operating any application. The main application of PaaS is that it offers the consumer to deploy the platform of cloud. Figure 2: IaaS and PaaS (source: Fernandoet al.2013, pp- 84) Hybrid and private cloud: Among all the cloud based application most of the organizations are willing to use the public cloud in order to improvise their organizational structure (Li et al. 2013). However, in case of development and test this aspect may be of limited to time. In this scenario, application of hybrid cloud can be improvise he situation. Big data analytics: Most effective application of the cloud computing is that, it can store both the structured and unstructured data within the cloud. This aspect affects the storage capability of the system used in business operations as well as for daily usages (Zissis and Lekkas 2012). The excess amount of stored data about the customers as well as about the products they have to manufacture and sell in the competitive market. In addition to this, social media also take advantage while storing user data in to the cloud. Figure 3: Big Data (Source: Li et al. 2013, pp- 131) Disaster recovery (SAN to SAN, hot site DR): Cloud based system is the most effective in recovering any lost or corrupted data within the information system (Fernando et al. 2013). Cloud based system provides cost effectiveness in providing the disaster recovery solutions. The cloud based systems uses SAN- to- SAN replication and hot site DR are used as technological backups. Clarify Vague Areas In the concerned paper, the applications of relevant technologies are not elaborated properly. There are various technologies and service models that are being used explicitly in cloud computing. These are big data analytics, disaster recovery technologies, IaaS, SaaS, PaaS etc. several applications of these technologies are discussed previously in the part of application of technologies used in cloud computing. In addition to this, there are several advantages of these technologies. These are explained as follows: Advantages of Big data: Big data analytics is such a platform that can store numerous numbers of data (Erl et al. 2013). It improvises the capability of the storage cloud base. Advantages of IaaS, PaaS and SaaS: IaaS provides the capability to the customer for accessing the storage, networks etc (Dinh et al. 2013). PaaS provides the consumer to be capable of deploying the software platform and SaaS provides the consumer to run the applications within the cloud infrastructure. Advantages of disaster recovery technologies: SAN-to-SAN and hot site DR are two technologies that provides the capability of recovering the lost and corrupted data to the cloud computing (Beloglazov et al. 2012). This aspect makes the cloud computing more advantageous in comparison with other technological advancements. Advantages of hybrid and private cloud: Hybrid and private cloud ensures the consumers a chance to share their data publically and make their information system more compatible with the evolving situations. Research Questions What are security threats related to cloud computing? What are the key reasons of Security and Privacy Issue in Cloud Computing? What are the Relevant Technologies and Applications available in cloud computing? References Beloglazov, A., Abawajy, J. and Buyya, R., 2012. Energy-aware resource allocation heuristics for efficient management of data centers for cloud computing.Future generation computer systems,28(5), pp.755-768. Dinh, H.T., Lee, C., Niyato, D. and Wang, P., 2013. A survey of mobile cloud computing: architecture, applications, and approaches.Wireless communications and mobile computing,13(18), pp.1587-1611. Erl, T., Puttini, R. and Mahmood, Z., 2013.Cloud computing: concepts, technology, architecture.Pearson Education. Fernando, N., Loke, S.W. and Rahayu, W., 2013. Mobile cloud computing: A survey.Future Generation Computer Systems,29(1), pp.84-106. Garg, S.K., Versteeg, S. and Buyya, R., 2013. A framework for ranking of cloud computing services.Future Generation Computer Systems,29(4), pp.1012-1023. Li, M., Yu, S., Zheng, Y., Ren, K. and Lou, W., 2013. Scalable and secure sharing of personal health records in cloud computing using attribute-based encryption.IEEE transactions on parallel and distributed systems,24(1), pp.131-143. Rittinghouse, J.W. and Ransome, J.F., 2016.Cloud computing: implementation, management, and security.CRC press. Zissis, D. and Lekkas, D. 2012.Future Generation Computer Systems. [online] Ac.els-cdn.com. Available at: https://ac.els-cdn.com/S0167739X10002554/1-s2.0-S0167739X10002554-main.pdf?_tid=1725d6d4-7cd6-11e6-a141-00000aacb35dacdnat=1474117143_bc37784043211990c3f525d06cbc35d7 [Accessed 17 Sep. 2016].